KATHMANDU
Press Trip & Event Marketing
To drive awareness of Kathmandu, Australia and New Zealand’s Number One outdoor in Canada, Kathmandu Canada, hosted a Canadian press trip in Vancouver and executed a media and influencer event to inspire Canadians to get outside to explore, engage, learn, and play in nature with Kathmandu. Brand awareness was further amplified with product seeding, influencer partnerships and earned media.
THE APPROACH
THE RESULTS
→ 0 Curated Media and Influencer Event Attendees
→ 0 Paid Influencer Partnerships
→ 0 Out of Town Press Trips to Vancouver
→ Press Trip Partners: Destination BC, Destination Vancouver, OPUS Hotel, Elio Volpe, Minami
